search query: @author Veer, E. / total: 4
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1.
Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 547-560
 2011 Veer, E.
Shankar, A.
2.
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
European Journal of Marketing
2010 : VOL. 44:3/4, p. 436-450
 2010 Veer, E.
Becirovic, I.
Martin, B.A.S.
3.
It's time to quit: Using advertising to encourage smoking cessation
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 315-325
 2008 Veer, E.
Tutty, M.
Willemse, J.
4.
How the tone and wording of advertisements interact
International Journal of Advertising
2008 : VOL. 27:2 p. 191-207
 2008 Veer, E.
Pervan, S.
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