search query: @author Venkatesh, R. / total: 6
references: 1-6 / 6
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1.
Optimal bundling and pricing under a monopoly: contrasting complements and substitutes from independently valued products
Journal of Business
2003 : APR, VOL. 76:2, p. 211-231
 2003 Venkatesh, R.
Kamakura, W.
2.
Heterogeneity in Sales Districts: Beyond Individual- Level Predictors of Satisfaction and Performance
Journal of the Academy of Marketing Science
2001 : SUMMER, VOL. 29:3, p. 238-254
 2001 Venkatesh, R.
Challagalla, G.
Kohli, A. K.
3.
Marketing modeling for e-business
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 215-225
 2000 Mahajan, V.
Venkatesh, R.
4.
Dynamic co-marketing alliances: When and why do they succeed or fail?
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 3-31
 2000 Mahajan, V.
Muller, E.
Venkatesh, R.
5.
Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Marketing Science
1996 : Vol. 16:2, p. 146-165
 1996 Venkatesh, R.
Mahajan, V.
6.
Influence strategies in buying centers (Verkaufsstrategie, Einkaufszentern)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 71-82
 1995 Venkatesh, R.
Kohli, A. K.
Zaltman, G.
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