search query: @author Vermeir, I. / total: 2
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1.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
2.
An empirical investigation of the relationships between ethical beliefs, ethical ideology, political preference and need for closure
Journal of Business Ethics
2001 : AUG, VOL. 32:4, p. 347-361
 2001 Kenhove, P. Van
Vermeir, I.
Verniers, S.
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