search query: @author VonRiesen, R.D. / total: 1
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An investigation of attitude toward the brand, commitment, and true brand loyalty in a cross-cultural context
Journal of East-West Business
2001 : VOL. 7:1, p. 37-64
 2001 VonRiesen, R.D.
Herndon, N.C. Jr.
VonRiesen, C.K.
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