search query: @author Vriens, M. / total: 5
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1.
Building Profitable Online Customer-Brand Relationships
Marketing Management
2001 : DEC-NOV, 4, p. 34-39
 2001 Vriens, M.
Grigsby, M.
2.
Ratings-based versus choice-based latent class conjoint models-an empirical comparison
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 237-248
 1998 Vriens, M.
Oppewal, H.
Wedel, M.
3.
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
Journal of Product Innovation Management
1998 : SEP, VOL. 15:5, p. 455-468
 1998 Vriens, M.
4.
Using "opt out" reply cards in direct mail
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 18-27
 1996 Scheer, H. van der
Hoekstra, J.
Vriens, M.
5.
Commercial use of conjoint analysis in Europe: results and critical reflections
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 41-52
 1994 Wittink, D.
Vriens, M.
Burhenne, W.
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