search query: @author Wagner, H-C. / total: 2
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1.
European aspects of a global brand: the BMW case
Marketing and Research Today
1990 : FEB, p. 47-57
 1990 Kern, H.
Wagner, H-C.
Hassis, R.
2.
European aspects of global brand: the BMW case. *BMW
Marketing and Research Today
1990 : FEB, VOL. 18:1, p. 47-61
 1990 Kern, H.
Wagner, H-C.
Hassis, R.
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