search query: @author Wagner, R. / total: 3
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1.
The impact of perceived innovativeness on maintaining a buyer-seller relationship in health care markets: A cross-cultural study
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 225-242
 2011 Falkenreck, C.
Wagner, R.
2.
Contemporary marketing practices in Russia
European Journal of Marketing
2005 : VOL. 39:1-2, p. 199-215
 2005 Wagner, R.
3.
Produkt- und Produktionsgestaltung : Wie weiter?
Management-Zeitschrift Industrielle Organisation
1991 : VOL. 60:10, p. 46-49
 1991 Züst, R.
Wagner, R.
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