search query: @author Wagner, W. B. / total: 10
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1.
Establishing supply service strategy for shortage situations (Auftragsabwicklung)
Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 393-401
 1994 Wagner, W. B.
2.
Equipment lease accounting in industrial marketing strategy (Absatzstrategie)
Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 305-310
 1991 Wagner, W. B.
Hall, P. K.
3.
Customer service: a competitive covenant.
Management Decision
1989 : VOL. 27:1, p. 5-9
 1989 Wagner, W. B.
4.
The systematic approach to buying.
Management Decision
1988 : VOL: 26:3, p. 9-12
 1988 Wagner, W. B.
5.
The changing price dimension in purchasing.
European Journal of Marketing
1987 : VOL. 21:1, p. 5-13
 1987 Wagner, W. B.
6.
Customer service in industrial marketing : hedge against competition.
European Journal of Marketing
1987 : VOL. 21:7, p. 7-17
 1987 Wagner, W. B.
7.
Disciplined buying : hedge against competition.
International Journal of Physical Distribution and Materials Management
1984 : VOL. 14:5, p. 11-23
 1984 Wagner, W. B.
8.
Changing industrial buyer-seller pricing concerns.
Industrial Marketing Management
1981 : APR, VOL. 10:2, p. 109-117
 1981 Wagner, W. B.
9.
Customer service as a marketing strategy.
Industrial Marketing Management
1981 : FEB, VOL. 10:1, p. 31-41
 1981 Wagner, W. B.
LaGarce, R.
10.
The background: role and relevance in distribution service.
International Journal of Physical Distribution
1978 : 6 VOL.8 p.298-307
 1978 Morgan, F. W.
Wagner, W. B.
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