search query: @author Wakefield, K. / total: 2
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1.
Factors leading to group identification: a field study of winners and losers
Psychology and Marketing
1998 : JAN, VOL. 15:1, p. 23-40
 1998 Fisher, R.
Wakefield, K.
2.
Retailing hedonic consumption: a model of sales promotion of a leisure service
Journal of Retailing
1996 : FALL, VOL. 72:4, p. 409-427
 1996 Wakefield, K.
Barnes, J.
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