search query: @author Wakefield, K.L. / total: 3
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1.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
2.
Situational price sensitivity: the role of consumption occasion, social context and income
Journal of Retailing
2003 : VOL. 79:4, p. 199-212
 2003 Wakefield, K.L.
Inman, J.J.
3.
Situational price sensitivity: the role of consumption occasion, social context and income
Journal of Retailing
2003 : VOL. 79:4, p. 199-212
 2003 Wakefield, K.L.
Inman, J.J.
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