search query: @author Walker, B. J. / total: 3
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1.
Service marketing and franchising : a practical business marriage.
Business Horizons
1987 : NOV-DEC, VOL. 30:6, p. 50-58
 1987 Cross, J. C.
Walker, B. J.
2.
A method to improve response to industrial mail surveys.
Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 305-314
 1987 Walker, B. J.
Kirchmann, W.
Conant, J. S.
3.
The channels manager: marketing's newest aide?
California Management Review
1980 : WINTER, VOL. 23:2, p. 52-58
 1980 Jackson, D. W. Jr.
Walker, B. J.
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