search query: @author Walker, O. C. / total: 3
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1.
Marketing's role in the implementation of business strategies : a critical review and conceptual framework.
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 15-33
 1987 Walker, O. C.
Ruekert, R. W.
2.
Marketing's interaction with other functional units : a conceptual framework and empirical evidence.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19
 1987 Ruekert, R. W.
Walker, O. C.
3.
The organization of marketing activities : a contingency theory of structure and performance.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 13-25
 1985 Ruekert, R. W.
Walker, O. C.
Roering, K. J.
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