search query: @author Walker, O.C. Jr. / total: 3
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1.
Selecting influential business-to-business customers in new product development: Relational embeddedness and knowledge heterogeneity considerations
Journal of Product Innovation Management
2004 : MAY, VOL. 21:3, p. 155-169
 2004 Bonner, J.M.
Walker, O.C. Jr.
2.
Valenced attributions and risk in new-product decisions: How why indicates what's next
Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 395-432
 2003 Forlani, D.
Walker, O.C. Jr.
3.
New product decision making: How chance and size of loss influence what marketing managers see and do
Psychology & Marketing
2002 : NOV, VOL. 19:11, p. 957-981
 2002 Forlani, D.
Mullins, J.W.
Walker, O.C. Jr.
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