search query: @author Walsh, G. (et al.) / total: 3
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1.
Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign
European Journal of Marketing
2010 : VOL 44:7/8, p. 1140-1164
 2010 Walsh, G. (et al.)
2.
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 146-162
 2010 Walsh, G. (et al.)
3.
Examining the antecedents and consequences of corporate reputation: a customer perspective
British Journal of Management
2009 : JUN, VOL. 20:2, p. 187-203
 2009 Walsh, G. (et al.)
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