search query: @author Walters, R. G. / total: 2
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1.
Assessing the impact of retail price promotions on product substitution, complementarity purchase, and interstore sales displacement.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 17-28
 1991 Walters, R. G.
2.
A structural equations analysis of the impact of price promotions on store performance.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 51-63
 1988 Walters, R. G.
MacKenzie, S. B.
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