search query: @author Wang, A. / total: 3
references: 1-3 / 3
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1.
Advertising engagement: a driver of message involvement on message effects
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 355-368
 2006 Wang, A.
2.
When synergy in marketing communication online enhances audience response: The effects of varying advertising and product publicity messages
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 160-170
 2006 Wang, A.
3.
The effects of expert and consumer endorsements on audience response
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 402-412
 2005 Wang, A.
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