search query: @author Wansink, B. / total: 7
references: 1-7 / 7
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1.
Rejoinder to "the variety of an assortment: An extension to the attribute-based approach"
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 342-346
 2002 Hoch, S.J.
Bradlow, E.T.
Wansink, B.
2.
Estimating an advertisement's impact on one's consumption of a brand
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 106-113
 2000 Wansink, B.
Ray, M.L.
3.
Methods and Measures That Profile Heavy Users
Journal of Advertising Research
2000 : JUL-AUG, VOL. 40:4, p. 61-72
 2000 Wansink, B.
Park, S. B.
4.
New uses that revitalize old brands
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 90-98
 1999 Wansink, B.
Gilmore, J. M.
5.
Can package size accelerate usage volume? (Verbraucherverhalten)
Journal of Marketing
1996 : JUL, 60:3, p. 1-14
 1996 Wansink, B.
6.
Out of sight, out of mind: pantry stockpiling and brand-usage frequency
Marketing Letters
1994 : JAN, VOL. 5:1, p. 91-100
 1994 Wansink, B.
Deshpande, R.
7.
Estimating an Advertisement's Impact on One's Consumption of a Brand
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.9-16
 1992 Wansink, B.
Ray, M.
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