search query: @author Waterschoot, W. Van / total: 2
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1.
The impact of task definition on store-attribute saliences and store choice.
Journal of Retailing
1999 : SPR, VOL. 75:1, p. 125-137
 1999 Kenhove, P. Van
Waterschoot, W. Van
Wulf, K. De
2.
The 4P classification of the marketing-mix revisited (Marketing-Mix)
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 89-93
 1992 Waterschoot, W. van
Bulte, C. van den
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