search query: @author Wathieu, L. / total: 3
references: 1-3 / 3
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1.
Consumer Control and Empowerment: A Primer
Marketing Letters
2002 : VOL. 13:3, p. 297-306
 2002 Wathieu, L.
2.
Asymmetric promotion effects and brand positioning
Marketing Science
1997 : VOL. 16:1, p. 379-394
 1997 Bronnenberg, B.
Wathieu, L.
3.
Asymmetric promotion effects and brand positioning
Marketing Science
1996 : VOL. 15:4, p. 379-394
 1996 Bronnenberg, B. J.
Wathieu, L.
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