search query: @author Watkins, T. / total: 3
references: 1-3 / 3
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1.
New competition in financial services.
Long Range Planning
1990 : DEC, VOL. 23:6, p. 80-90
 1990 Ennew, C. T.
Wright, M.
Watkins, T.
2.
A consumer-based model for researching new products.
European Journal of Marketing
1986 : VOL. 20:10, p. 66-79
 1986 Watkins, T.
3.
The practice of product testing in the new product development process : the role of model-based approaches.
European Journal of Marketing
1984 : VOL. 18:6/7, p. 14-29
 1984 Watkins, T.
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