search query: @author Watson, R. T. / total: 3
references: 1-3 / 3
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1.
U-Commerce: Expanding the Universe of Marketing
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 333-347
 2002 Watson, R. T.
2.
Integrated Internet marketing
Communications of the ACM
2000 : JUN, VOL. 43:6, p. 97-102
 2000 Watson, R. T.
Zinkhan, G. M.
Pitt, L. F.
3.
From surfer to buyer on the WWW. What marketing managers might want to know
Journal of General Management
1996 : AUTUMN, VOL. 22:1, p. 1-13
 1996 Pitt, L.
Berthon, P.
Watson, R. T.
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