search query: @author Weaver, K. / total: 3
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1.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
2.
Sausages and modelling advertising
Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49
 2004 Weaver, K.
3.
Budget allocation revisited
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 26-28
 2004 Weaver, K.
Merrick, D.
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