search query: @author Weijters, B. / total: 2
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1.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
2.
A new measure of brand personality
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 97-107
 2009 Geuens, M.
Weijters, B.
Wulf, K. De
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