search query: @author Weinberger, M. / total: 2
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1.
The Use and Impact of Humour in Radio Advertising
Journal of Advertising Research
1990 : DEC/1991 JAN, VOL. 30, p.44-51
 1990 Weinberger, M.
Campbell, L.
2.
"Serps" up : retirement benefits for senior executives - why supplemental plans for top management are an increasingly important part of compensation packages.
Journal of Accountancy
1990 : NOV, VOL. 170:5, p. 94-112
 1990 Kautter, J.
Weinberger, M.
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