search query: @author Weinberger, M.G. / total: 2
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1.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
2.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
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