search query: @author Wernerfelt, B. / total: 25
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1.
Why Should the Boss Own the Assets?
Journal of Economics & Management Strategy
2002 : FALL, VOL. 11:3, p. 473-486
 2002 Wernerfelt, B.
2.
Side payments in marketing
Marketing Science
1997 : VOL. 16:3, p. 246-255
 1997 Hauser, J. R.
Simester, D. I.
Wernerfelt, B.
3.
On the nature and scope of the firm: an adjustment-cost theory
Journal of Business
1997 : OCT, VOL. 70:4, p. 489-514
 1997 Wernerfelt, B.
4.
The Role of Inference in Context Effects: Inferring What You Want from What Is Available
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 118-125
 1997 Prelec, D.
Wernerfelt, B.
Zettelmeyer, F.
5.
Sources of superior performance: market share versus industry effects in the U.S. brewing industry.
Management Science
1991 : AUG, VOL. 37:8, p. 954-959
 1991 Montgomery, C. A.
Wernerfelt, B.
6.
The link between resources and type of diversification: theory and evidence.
Strategic Management Journal
1991 : JAN, VOL. 12:1, p. 33-48
 1991 Chatterjee, S.
Wernerfelt, B.
7.
Why do firms reduce business risk?
Academy of Management Journal
1990 : SEP, VOL. 33:3, p. 520-533
 1990 Amit, R.
Wernerfelt, B.
8.
An Evaluation Cost Model of Consideration Sets
Journal of Consumer Research
1990 : MAR, VOL. 16, p.393-408
 1990 Hauser, J.
Wernerfelt, B.
9.
Advertising content when brand choice is a signal.
Journal of Business
1990 : JAN, VOL. 63:1, p. 91-98
 1990 Wernerfelt, B.
10.
An evaluation cost model of consideration sets.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 393-408
 1990 Hauser, J. R.
Wernerfelt, B.
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