search query: @author West, D. C. / total: 4
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1.
The Role of Perceptions in Predicting Donor Value
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 407-428
 2001 Sargeant, A.
West, D. C.
Ford, J.
2.
Advertising knowledge management: strategies and implications
International Journal of Advertising
2000 : VOL. 19:2, p. 225-243
 2000 Ewing, M. T.
West, D. C.
3.
360 of creative risk
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 39-50
 1999 West, D. C.
4.
Advertising client-agency relationships: The decision-making structure of clients
European Journal of Marketing
1996 : VOL. 30:8, p. 22-39
 1996 West, D. C.
Paliwoda, S. J.
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