search query: @author West, D.C. / total: 5
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1.
Match game
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 214-226
 2010 Prendergast, G.P.
Poon, D.
West, D.C.
2.
The definition and measurement of creativity: What do we know?
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 188-201
 2004 El-Murad, J.
West, D.C.
3.
Management perspectives of awards for creative advertising
Journal of General Management
2003 : WINTER, VOL. 29:2, p. 23-34
 2003 West, D.C.
Collins, E.L.
Miciak, A.
4.
Risk and creativity in advertising
Journal of Marketing Management
2003 : JUL, VOL 19:5-6, p. 657-673
 2003 El-Murad, J.
West, D.C.
5.
Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective
International Journal of Advertising
2002 : VOL. 21:2, p. 237-258
 2002 Prendergast, G.
Yan, L.K.
West, D.C.
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