search query: @author White, J.C. / total: 1
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Marketing strategy development styles, implementation capability, and firm performance: Investigating the curvilinear impact of multiple strategy-making styles
Marketing Letters
2003 : JUL, VOL. 14:2, p. 111-124
 2003 White, J.C.
Conant, J.S.
Echambadi, R.
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