search query: @author Whitten, P. / total: 2
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1.
Using IT to enhance the role of market research
Journal of the Market Research Society
1991 : APR, VOL. 33:2, p. 113-125
 1991 Whitten, P.
2.
The challenge of change: award winning paper.
Journal of the Market Research Society
1982 : JUL, VOL. 24:3, p. 180-210
 1982 Connell, S.
Morris, A.
Whitten, P.
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