search query: @author Wiersema, F. D. / total: 3
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1.
Strategic marketing : linking marketing and corporate planning.
European Journal of Marketing
1983 : VOL. 17:6, p. 46-56
 1983 Wiersema, F. D.
2.
Modelling changes in market share: a cross-sectional analysis.
Strategic Management Journal
1981 : JAN-MAR, VOL. 2:1, p. 27-42
 1981 Buzzell, R. D.
Wiersema, F. D.
3.
Successful share-building strategies.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 135-144
 1981 Buzzell, R. D.
Wiersema, F. D.
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