search query: @author Wilken, R. / total: 2
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1.
Estimating willingness-to-pay with choice-based conjoint analysis - can consumer characteristics explain variations in accuracy?
British Journal of Management
2011 : DEC, VOL. 22:4 p. 628-645
 2011 Sichtmann, C.
Wilken, R.
Diamantopoulos, A.
2.
Predicting purchase decisions with different conjoint analysis methods: a monte carlo simulation
International Journal of Market Research
2006 : VOL. 49:3, p.341-364
 2006 Backhaus, K.
Hillig, T.
Wilken, R.
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