search query: @author Wilkes, R. E. / total: 4
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1.
A note on generic purchaser generalizations and subcultural variations.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 114-120
 1985 Wilkes, R. E.
Valencia, H.
2.
How valid are product descriptions and protocols in choice experiments?
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42
 1981 Smead, R. J.
WilcoX, J. B.
Wilkes, R. E.
3.
Fraudulent behavior by consumers: the other side of fraud in the marketplace: consumer-initiated fraud against business.
Journal of Marketing
1978 : 4 OCT VOL.42 p.67-75
 1978 Wilkes, R. E.
4.
An empirical application of multidimensional scaling to advertising pretesting.
Omega
1978 : 2 VOL.6 p.173-181
 1978 Wilkes, R. E.
Uhr, E. B.
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