search query: @author Wilkie, W. L. / total: 6
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1.
Marketing Research and Public Policy: The Case of Slotting Fees
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 275-288
 2002 Wilkie, W. L.
Desrochers, D. M.
Gundlach, G. T.
2.
Consortium survey on marketing and society issues: Summary and results
Journal of Macromarketing
1997 : FALL, VOL. 17:2, p. 89-95
 1997 Wilkie, W. L.
Moore-Shay, E. S.
3.
Marketing's "scarlet letter" : the theory and practice of corrective advertising.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31
 1984 Wilkie, W. L.
McNeill, D. L.
Mazis, M. B.
4.
Consumer acquisition priorities for home appliances : a replication and re-evaluation.
Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 432-435
 1983 Dickson, P. R.
Lusch, R. F.
Wilkie, W. L.
5.
Life cycle cost: a new form of consumer information.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 349-360
 1980 Hutton, R. B.
Wilkie, W. L.
6.
Public policy and consumer information: impact of the new energy labels.
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 1-11
 1979 McNeill, D. L.
Wilkie, W. L.
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