search query: @author Wilkinson, J. B. / total: 3
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1.
Learning and carryover effects in retail experimentation.
Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 109-129
 1985 Paksoy, C.
Wilkinson, J. B.
Mason, J. B.
2.
Assessing the impact of short-term supermarket strategy variables.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 72-86
 1982 Wilkinson, J. B.
Mason, J. B.
Paksoy, C. H.
3.
Simulating food shoppers' economic losses as a result of supermarket unavailability.
Decision Sciences
1980 : JUL, VOL. 11:3, p. 535-556
 1980 Ferguson, C. E.
Mason, J. B.
Wilkinson, J. B.
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