search query: @author Winer, R. S. / total: 16
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1.
Discount and Its Impact on Durables Buying
Marketing Letters
1997 : JAN, Vol. 8:1, p.109-118
 1997 Winer, R. S.
2.
An Empirical Analysis of Price Endings with Scanner Data
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 57-67
 1997 Stiving, M.
Winer, R. S.
3.
Locally rational decision making: the distracting effect of information on managerial performance.
Management Science
1992 : FEB, VOL. 38:2, p. 212-226
 1992 Glazer, R.
Steckel, J. H.
Winer, R. S.
4.
Evaluating the effects of marketing-mix variables on brand positioning.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 39-45
 1989 Winer, R. S.
Moore, W. L.
5.
Cross-validation for prediction.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 271-279
 1987 Cooil, B.
Winer, R. S.
Rados, D. L.
6.
A reference price model of brand choice for frequently purchased products.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 250-256
 1986 Winer, R. S.
7.
Working wives and major family expenditures : Replication and extension.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 259-263
 1983 Weinberg, C. B.
Winer, R. S.
8.
Attrition bias in econometric models estimated with panel data.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 177-186
 1983 Winer, R. S.
9.
Modeling and estimation in changing market environments.
Journal of Business
1983 : JUL, VOL. 56:3, p. 365-388
 1983 Wildt, A. R.
Winer, R. S.
10.
An empirical evaluation of aggregation approaches for developing market segments.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 65-74
 1982 Elrod, T.
Winer, R. S.
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