search query: @author Winer, R.S. / total: 2
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1.
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 133-138
 1992 Simonson, I.
Winer, R.S.
2.
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 62-70
 1992 Mayhew, G.E.
Winer, R.S.
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