search query: @author Winters, L. C. / total: 3
references: 1-3 / 3
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1.
Does it pay to advertise to hostile audiences with corporate advertising?
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. 11-18
 1988 Winters, L. C.
2.
The effect of brand advertising on company image : implications for corporate advertising.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 54-59
 1986 Winters, L. C.
3.
Comparing pretesting and posttesting of corporate advertising.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 25-32
 1983 Winters, L. C.
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