search query: @author Wiswanathan, M. / total: 2
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1.
Does a single response category in a scale completely capture a response?
Psychology and Marketing
1996 : AUG, VOL. 13:5, p. 457-480
 1996 Wiswanathan, M.
2.
Does a single response category in a scale completely capture a response?
Psychology and Marketing
1996 : AUG, VOL. 13:5, p. 457-480
 1996 Wiswanathan, M.
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