search query: @author Wouters, J. / total: 2
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1.
Recall effect of short message service as a complementary marketing communications instrument
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 209-216
 2006 Wouters, J.
Wetzels, M.
2.
The ESOMAR annual market study: the state of the art of marketing research.
Marketing and Research Today
1991 : NOV, VOL. 19:4, p. 214-218
 1991 Oostveen, J.
Wouters, J.
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