search query: @author Wright, L. / total: 5
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1.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
2.
A conceptual framework for analyzing deception and debriefing effects in marketing research
Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 691-719
 2001 Toy, D.
Wright, L.
Olson, J.
3.
Relationships between environmental impacts and added value along the supply chain
Technological forecasting and social change
2000 : NOV, VOL. 65:3, p. 281-296
 2000 Clift, R.
Wright, L.
4.
The evolution of first amendment protection for commercial speech
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 38-47
 1995 Boedecker, K.
Morgan, F.
Wright, L.
5.
A comparative study of British, U. S. and Japanese marketing strategies in the British market.
International Journal of Research in Marketing
1989 : VOL. 5:3, p. 171-184
 1989 Doyle, P.
Saunders, J.
Wright, L.
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