search query: @author Wright, L.T. / total: 3
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1.
Myopia, customer returns and the theory of planned behaviour
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 185-203
 2008 King, T.
Dennis, C.
Wright, L.T.
2.
A study in international marketing: the development of a consumer database marketing
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 625-636
 1997 Nancarrow, C.
Wright, L.T.
Page, J.
3.
A study in international marketing: the development of a consumer database marketing capability
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 625-636
 1997 Nancarrow, C.
Wright, L.T.
Page, J.
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