search query: @author Wu, C. / total: 21
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1.
The essence of consumption attitude in high involvement purchase process
Journal of international marketing and marketing research
2010 : FEB, VOL. 35:1, p. 23-37
 2010 Wu, C.
Chen, I-T.
2.
The regulatory fit effect of persuasive message on service recovery satisfaction
Journal of international marketing and marketing research
2009 : OCT, VOL. 34:3, p. 141-150
 2009 Wu, C.
Weng, Y-C.
3.
The effects of regulatory focus on service recovery programs
Journal of international marketing and marketing research
2009 : FEB, VOL. 34:1, p. 45-60
 2009 Wu, C.
Weng, Y-C.
4.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
5.
Determining the relative efficacy of congruent vs. incongruent appeal for the consumers' decision-making ad exposure
Journal of International Selling and Sales Management
2006 : VOL. 12:2, p. 79-97
 2006 Wu, C.
Tsao, W.
6.
Reminding consumers of their needs through a "what and how" approach
Journal of International Selling and Sales Management
2006 : VOL. 12:1, p. 17-36
 2006 Wu, C.
Chen, J. -L.
7.
The pricing of global and domestic initial public offerings by US companies
Journal of Banking and Finance
2003 : JUN, VOL. 27:6, p. 1167-1184
 2003 Wu, C.
Kwok, C. C. Y.
8.
Why do US firms choose global equity offerings?
Financial Management
2002 : Summer, VOL. 31:2, p. 47-65
 2002 Wu, C.
Kwok, C. C. Y.
9.
The Earnings Information Content of Dividend Initiations and Omissions
Journal of Business Finance and Accounting
2001 : VOL. 28:7-8, p. 963-978
 2001 Ho, S.-J. K.
Wu, C.
10.
A neural network approach for analyzing small business lending decisions
Review of Quantitative Finance and Accounting
2000 : NOV, VOL. 15:3, p. 259-276
 2000 Wu, C.
Wang, X.-M.
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