search query: @author Wyckham, R. G. / total: 2
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1.
Dealing with misleading advertising in the face of declining government resources
Journal of Consumer Policy
1996 : JUN, VOL. 19:2, p. 167-192
 1996 Wyckham, R. G.
2.
Implied superiority claims.
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63
 1988 Wyckham, R. G.
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