search query: @author Wyer, R. S. Jr. / total: 2
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1.
The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 400-415
 2003 Briley, D. A.
Wyer, R. S. Jr.
2.
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 175-187
 1989 Hong, S. T.
Wyer, R. S. Jr.
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