search query: @author Wyer, R.S. jr. / total: 2
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1.
Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 693-712
 2002 Wyer, R.S. Jr.
2.
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes
Journal of Consumer Research
1991 : DEC, VOL. 17:3, p. 277-288
 1991 Hong, S.-T.
Wyer, R.S. jr.
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