search query: @author Yadav, M. / total: 4
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1.
Is the price right? Understanding contingent processing in reference price formation
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 311-330
 1998 Yadav, M.
Seiders, K.
2.
Bundle evaluation in different market segments: the effects of discount framing and buyers' preference heterogeneity
Journal of the Academy of Marketing Science
1995 : SUMMER, VOL. 23:3, p. 206-215
 1995 Yadav, M.
3.
How buyers evaluate product bundles: a model of anchoring and adjustment
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 342-353
 1994 Yadav, M.
4.
Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
Journal of Consumer Research
1989 : MARCH, VOL.15, p.411-421
 1989 Klein, N.
Yadav, M.
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