search query: @author Yadav, M. S. / total: 3
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1.
Marketing Strategy and the Internet: An Organizing Framework
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 296-312
 2002 Varadarajan, P. R.
Yadav, M. S.
2.
El papel del valor en la determinacion del precio de los servicios.
Harvard-Deusto Business Review
1997 : MAY-JUN, 78, p. 26-37
 1997 Berry, L. L.
Yadav, M. S.
3.
Capture and communicate value in the pricing of services
Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 41-51
 1996 Berry, L. L.
Yadav, M. S.
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