search query: @author Yalch, R. / total: 3
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1.
The effect of music in a retail setting on real and perceived shopping times
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 139-147
 2000 Yalch, R.
Spangenberg, E. R.
2.
To take or not to take the only one : effects of changing the meaning of a product attribute on choice behavior.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 410-416
 1984 Kehret-Ward, T.
Yalch, R.
3.
Viewer miscomprehension of televised communication - a comment.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31
 1982 Ford, G. T.
Yalch, R.
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