search query: @author Yalch, R. F. / total: 2
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1.
The effect of numbers on the route to persuasion.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 522-527
 1984 Yalch, R. F.
Elmore-Yalch, R.
2.
Consumer response to initial product trial: a Bayesian analysis.
Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 32-41
 1980 Scott, C. A.
Yalch, R. F.
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